Many companies still rely on traditional marketing methods to generate sales lead.
Often these methods are a combination of activities, like advertising, PR, exhibitions, trade shows, email campaigns and even cold calling. These are typically called ‘outbound marketing’ where your marketing message is being pushed outwards.
At mk: we have adopted inbound marketing. It isn’t as much a process as it is an entire new way of reaching out to new leads in specifically targeted way. If you get the formula right, and invest in the right channels, you can potentially get in front of that market almost instantly.
So, what is wrong with traditional outbound marketing?
Typically today customers don’t like to be sold to and there are now a whole host of ways that they can block businesses trying to sell to them. Spam filters block unwanted emails, telephone calls can be blocked, television ads can be paused or fast-forwarded through, the list goes on.
If you want to generate sales in an increasingly competitive space you need to engage your audience.
This is where inbound marketing comes in: engaged users are much more likely to buy from you than those you’ve tried to sell to.