Conversational
Marketing

Conversational marketing is the fastest way to engage potential customers through the power of real-time conversations. It builds relationships and creates authentic experiences with customers and buyers.

Conversational Marketing

Instead of forcing people to go through lead capture forms and wait days for a response, conversational marketing uses targeted messaging and intelligent chatbots to engage with people when they’re on your website. This makes it easier for people to engage with your business and will help you convert more of the right leads faster.

So, what happens when you give visitors ways to instantly start conversations on your website instead of forcing them to fill out forms before they can talk to anyone? For most businesses, it means higher conversion rates, more opportunities, and a more personal experience with the customer.

When visitors click to download now, contact sales or book a demo, you can use a bot to start that conversation. But it doesn’t have to end there: you can keep the conversation going and continue moving people through your funnel instead of forcing them to wait for a follow-up email, if that’s what they want.

5 key benefits we see to conversational marketing

You create a more human buying experience

Your website no longer feels like an empty store or generic catalogue, where the only thing to greet shoppers were lead forms. Conversational marketing allows you to say “hello” to the people taking time to visit your website, allowing them to start a conversation when it’s most convenient for them.

You learn a LOT about your buyers and customers

Lead forms can collect contact information, but they’re not great at providing context. Conversations can easily show you why a customer came to your site in the first place, what their biggest pain points are and which product features are most important to them.

You convert more leads and better leads

At mk: our clients typically add 20% more leads with conversational marketing. Those are leads where customers were never going to go to the trouble of filling out a form before they were given an alternative.

You shorten your sales cycle

Leads qualified through conversations tend to close faster than leads through traditional methods. Conversations are instant and enable you to respond in real-time instead of lead capture forms.

You grow your sales pipeline

Since implementing conversational marketing, customers have influenced their pipeline through intelligent programming, routing and chatbots.  Enabling them to assist enquiries through real-time conversations.

Give your business the online presence it deserves.

Have a new project, existing website, social media marketing requirement or looking for fresh ideas? mk: Consultancy can offer solutions and audits. Get in touch today.

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