Instead of forcing people to go through lead capture forms and wait days for a response, conversational marketing uses targeted messaging and intelligent chatbots to engage with people when they’re on your website. This makes it easier for people to engage with your business and will help you convert more of the right leads faster.
So, what happens when you give visitors ways to instantly start conversations on your website instead of forcing them to fill out forms before they can talk to anyone? For most businesses, it means higher conversion rates, more opportunities, and a more personal experience with the customer.
When visitors click to download now, contact sales or book a demo, you can use a bot to start that conversation. But it doesn’t have to end there: you can keep the conversation going and continue moving people through your funnel instead of forcing them to wait for a follow-up email, if that’s what they want.